Home Staging Can Pay For Itself And Increase Equity

Dated: 09/18/2017

Views: 1025

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Getting ready to sell a home can require a lot of work and, while there are many items on the "To Do" list, one of the most important is staging. Whether sellers want to admit it to themselves or not, over 30 percent of realtors working with clients who choose to stage their homes see price increases of up to 5-10 percent (NAR Economist Commentaries). On a $500,000 home, that's $25,000-50,000! Well worth the investment.

Take one of our listings for example...

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We staged this Costa Mesa home and sold in the first week of being on the market at a record price of $85,000 over the most recent comp and model match!

While some sellers may be reluctant to fork out a couple grand for professional staging, it's safe to say the return is well worth the investment. According to the National Association of Realtors, 59 percent of agents say that staging increases the dollar value of the home and 39 percent say it reduces time on the market. 

The logic is simple, staging the home makes it easier for buyers to envision themselves in it. How often do you walk into a stranger's house feeling like you'd rather live there? Unless professionally decorated, most people prefer their own homes. But what happens when you walk into a model home? Your reaction is entirely different. You start to picture yourself in that home.

So if you're planning to sell, think twice before skipping on the stager. You'll be happy you did. Even if you only want to do a few rooms, remember the highlights for most buyers are the living room, kitchen, and master bedroom. 


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Liz Peters

An Orange County native and Team Manager of The Kurt Real Estate Group with a heavy background in both Marketing and Transaction Coordinating, Liz has handled it all - from listings to buyers, from t....

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