The market is HOT …but why are some homes sitting?
By Kurt Real Estate Jul 16, 2020
It’s no secret that the real estate market is on fire. With historically low rates enticing buyers and low levels of inventory, slim pickings have buyers bidding against each other driving up prices and pushing down days on market. So with all this seller success, why is it that some homes are sitting 60-90+ days on the market with no offers?
While the luxury market over $1M typically sees more days on market than those under a million, buyers of all means are out looking – even in the luxury space. Some agents may preach that a home sits on the market because it is overpriced and, while this is sometimes true, more often than not it falls back on the marketability of the home and an agent’s ability to market it.
Have you ever seen a home for sale where the photos look like they were taken with an iPhone? Have you ever walked into a vacant house and immediately noticed every glaring imperfection? Sure these are pretty obvious blunders, but the core principle is the same – bad marketing means a bad first impression…and we all know you don’t get a second chance to make a first impression.
Maybe you have a turnkey listing staged and photographed beautifully but it is still sitting on the market? Must be price, right? Not necessarily. Here’s where marketing comes into play. With a truly developed and proven marketing strategy, a turnkey “marketable” home in this market should not be sitting. Period. Time and time again our clients have priced their listings at a price we thought was “too high” yet we sold it for that amount and, in some cases, even more!
A perfect example, was a client who wanted to put their home on the market for $300,000 over the last comp that sold. Most agents would think that seller is crazy and try to talk them down on price. Not The Kurt Real Estate Group. We went at it guns a-blazing with our tried and true marketing strategy and the result was a record-setting price that has yet to be beat! We don’t price our listings for a reason, we could be leaving money on the table. We let our clients pick their price and we employ our 5 distinct marketing strategies to deliver them a record-setting result.
If you want to know the secret sauce to these 5 strategies, contact us here or call our recorded line day or night – 877-957-6677 ext. 1
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